Professional with more than 23 years of experience designing and implementing aftersales strategies.

Expert in Traffic Accident Reconstruction at MAPFRE, he continued his career as Aftersales Marketing Manager at Hyundai Spain and has just been appointed After Sales Director at BYD, the world’s first best-selling brand in new energy vehicles technology.

He is a professional with valuable experience in guiding body shops in new repair methods, applying innovative tools and programmes to optimise market opportunities and business generation, currently at BYD. He leads skilled teams with the common goal of achieving significant results, as his passion is automotive.