ABI ranks ridesharing companies
- July 24, 2018
- Posted by: Simon Wait
- Category: Industry News
In a recent competitive assessment, ABI Research analysed and compared the strength of the current leading ridesharing providers worldwide through an analysis of its market share, innovation programs, strategies, and geographical reach.
Ridesharing services have grown at breakneck speeds over the past decade as an increasing number of people are using these services and bypassing conventional taxi services and other forms of public transport.
In terms of implementation of a true, global ridesharing service, Uber was at the forefront of global development, having implemented its ridesharing services in over 70 countries—more than twice the number of countries of the next best company.
Uber also scored within the top three in the remaining implementation categories; Monthly Active Users (MAU) Average Net Revenue Per User (ARPU), and customer satisfaction.
DiDi Chuxing, despite having a large 52% global market share due to its dominance in the large Chinese ridesharing market, was found to be slow in expanding its global reach, impacting its overall implementation score.
Where Uber really leads the market is in innovation. Uber has been at the forefront of innovation in the ridesharing industry since its inception in 2011, through its development of the surge-demand pricing model, its application of trip optimization techniques, and its development of in-house driverless services
Grab ranked in third place. The company established itself with the third largest market share, behind Didi Chuxing and Uber and its high ranking was further helped by its commitment to developing its ridesharing service and other on-demand services. The company was found to offer the second most amount of vehicle options to consumers, after Uber, as well as offering other on-demand services such as parcel and food delivery.
Overall, the results showed that Uber is still the clear global ridesharing market leader. However, there are numerous players such as Didi Chuxing, Grab, Lyft, Careem and others that have clearly well-established regional services. Developing its local mobility platforms into other on-demand services and mobility modes. Where these companies significantly lagged Uber was in their global scale and investment in innovation, which will be key for success in future MaaS models. However, with the right partnerships and investment, these companies could yet establish themselves as global players as well as develop the technology that will enable them to establish themselves in the future mobility-as-a-service market.