AkzoNobel launches its Productivity Drive 2025 roadshow
- April 26, 2025
- Posted by: Salih Tahir
- Categories: IBIS News, IBIS Newsletter
AkzoNobel Vehicle Refinishes is embarking on a tour across 12 countries in EMEA, including the UK, to introduce its next generation of products and services as part of its “From Start to Refinish: Productivity Drive 2025” roadshow, with the aim of bringing innovation to bodyshop professionals.
The roadshow will showcase the recently launched one-stop application waterborne basecoats – Sikkens Autowave Optima and Lesonal Ultimate Basecoat WB – alongside AkzoNobel’s other industry-leading products, tools, and digital management and productivity solutions.
Productivity Drive 2025 roadshow
The roadshow will kick off in April and will travel through all major European markets – with approximately 40 stops. The From Start to Refinish theme highlights how AkzoNobel’s commitment to innovation is supporting users at every stage of the refinishing process by improving the quality of repairs and helping its bodyshop customers to boost productivity and process efficiency, improve sustainability performance, and ultimately increase profit.
Each event will offer attendees an immersive, hands-on experience within the fully branded state-of-the-art trucks, featuring live demonstrations, Q&A sessions, and DIY opportunities.
Central to this are the company’s new basecoats – Sikkens Autowave Optima and Lesonal Ultimate Basecoat WB – which offer faster process times, lower material consumption, greater durability, and superior finishes for vehicle repairs. Attendees will have the opportunity to experience and trial these products first hand, along with other key AkzoNobel digital solutions such as Refinish+, Carbeat, PaintPerformAir, and ColorMatchic.
Energising initiative
Ignacio Román Navarro, business director, Automotive and Vehicle Refinishes EMEA, said the combination of stops at AkzoNobel Automotive Training Centres, customer bodyshops and distributor sites is an excellent way to bring together all of the elements close to our customers.
“This is an energising initiative for us at AkzoNobel, and one that creates a very unique opportunity to showcase our latest products and innovations and to strengthen our relationships with bodyshops, businesses, and professionals across EMEA who rely on our solutions every day,” he said.
“We are bringing our world-class Sikkens and Lesonal brands directly to our customers and looking forward to demonstrating how our cutting-edge products can improve their performance – boosting productivity, improving operational efficiency, and delivering superior results.”
In line with AkzoNobel’s sustainability initiatives, the roadshow has been designed with efficiency in mind. The company has partnered with Movico to plan the most optimised and sustainable route, minimising the environmental impact of the tour.
The From Start to Refinish: Productivity Drive 2025 roadshow kicks off on 23 April in Madrid, Spain, and finishes on 26 June in the UK. To stay up to date on event locations, product launches, and the latest innovations, follow on social media channels or visit the AzkoNobel website. 
