Jaguar Land Rover is tapping into Virtual Reality technology to help sell its cars. It will introduce its Virtual Reality Experience packs across retailers by the end of this month to enable potential customers to experience new launches even before the vehicles are available. The technology will enable customers to interact with a life-size model [...]

Flying cars could take off before the end of the year. Airbus is hoping to test a flying car prototype this year, and says it expects production to begin by 2021. This is according to Airbus chief executive Tom Enders, who was speaking at a technology conference in Germany. Airbus set up a division called [...]

AkzoNobel has officially opened its €11 million powder coatings facility in Chengdu, western China. The new site will help to meet growing demand in the region and supply customers with a full range of powder products for the automotive, construction, furniture and IT industries. The company now operates six powder coatings sites in the China [...]

Frost & Sullivan’s Scenario Analysis of Apple’s Strategy to Enter the Car Industry discusses the possible products and/or services that Apple could offer through Project Titan. Apple is secretive about Project Titan, its alleged future mobility programme. However, considering the recent hiring spree of automotive experts, patent publications related to connected car technology, and the [...]

Researchers at Birmingham City University are hoping to transform the fortunes of magnesium this year, by showcasing it as a viable alternative for luxury car makers and the aerospace industry. It comes as the institution has signed an exclusive partnership with the world’s largest producer of magnesium components, Meridian. The strategic alliance will see the [...]