Embracing transformation: seizing the opportunities of change in the Chinese collision repair market
Seismic and unprecedented changes are afoot in the Chinese automotive sector:
- New vehicle sales last year fell for the first time in 20 years. The decline was sharp – down 3.2% year-on-year to 28 million units.
- Strict quotas limiting the number of new car registrations are in force in major cities as a means of limiting pollution and reducing traffic.
- The sale of used vehicles has gone up 18% since 2010 according to the China Automobile Dealers Association.
- China’s second-hand car market is just starting to mature. At present 59% of vehicles sold in China are second-hand compared to 150% in the US.
So, what do we deduce from all these changes? Does the fact the Chinese are buying fewer new vehicles in favour of used models mean the country’s economy is on a downward trajectory?
Well no it doesn’t. It’s rather a sign that the car industry is undergoing a significant and wide-reaching transformation.
What is more, the Chinese automotive aftermarket is also affected. eCommerce platforms (especially in online-to-offline parts retail and repair and maintenance services) are likely to revolutionise the way things are done. Indeed, eCommerce penetration is likely to increase from 12.7% in 2017 to 40% in 2025.
Let’s continue the debate at IBIS China on 4 December and make sure you seize the opportunities for your business. Click here to book.
如何在中国汽车碰撞维修市场中转型升级,突围而出
中国汽车行业正在发生前所未有的巨变：
- 去年新车销量20年来出现了首次下滑，同比大幅下降3.2%至2,800万辆；
- 为了减少污染和舒缓交通拥堵，一些大城市开始严格实行新车登记配额制度；
- 根据中国汽车流通协会统计的数据，二手车销量自2010年以来增长了18%；
- 中国二手车市场开始走向成熟。目前，中国销售的汽车中59％是二手汽车，而美国则为150％。
从以上这些变化中，我们可以推断出什么？中国消费者购买新车的数量正在减少，转而购买二手车，这是否意味着中国经济正处于下行轨道？
当然不是。这表明汽车业正在经历一场意义深远的重大变革。
此外，中国汽车售后服务市场也受到影响。电子商务平台（尤其是线上线下的零件、零售、维修和保养服务）可能彻底改变人们的工作方式。事实上，电子商务渗透率可能会从2017年的12.7%上升至2025年的40%。
抓住商机，让我们于12月4日在IBIS中国2019继续这场辩论吧！单击此处立刻报名。