IBIS Turkey 2020 – Event Summary

IBIS connects dots for Turkish aftermarket 

IBISConnect Turkey – the third simulcast in the new series of innovative online events from the International Bodyshop Industry Symposium (IBIS) – today was packed with insights, advice and knowhow to help bodyshops and other businesses in the wider automotive aftermarket move from “surviving to thriving”.

While IBISConnect Turkey 2020 was focused primarily on the markets of the republic and its near neighbours, the global audience was treated to the same thought-provoking presentations and interviews – in both English and Turkish thanks to instant interpretation – and all the networking opportunities found at any face-to-face IBIS conference.

First on the agenda was Quentin Le Hetet, MEA region co-ordinator for GiPA, who outlined the current aftermarket status in turkey and explored the Covid-19 effect and opportunities arising from the pandemic.

Following each session, IBIS Worldwide moderator Robert Snook interviewed the speakers and took questions from the audience using an intuitive bilingual Q&A facility.

The low touch economy and what it means for the Turkish bodyshop industry was the subject of a presentation by Metin Demirel from leading Turkish insurance company Aksigorta – an organisation which is accelerating change towards a new normal of digitised, more aligned customer journeys where nothing is standard and everything is flexible.

Halit Başbuğ, chief executive and chairman of automotive parts company Başbuğ Group, then talked about what the post-pandemic supply chain will look like, providing insight into the changes that parts suppliers have introduced as a result of the crisis.

Then followed a virtual coffee break, during which delegates could “mingle” in the IBIS Expo Hall, and visit and view content and videos on the partner exhibitions stands by 3M, Axalta, Solera Audatex, GiPA, Automechanika and WorldSkills.

David Luehr of Elite Bodyshop Solutions in the US then explained why repair networks join together and how they change the collision repair market forever when they do. He also explained what bodyshops must do to survive in the current situation, whether they join a franchise network or remain independent.

“We must all be as passionate about working on the business as we are working on a car,” Luehr said. “Winning shops refuse to be victims, and that begins with mindset. Victims find problems in every opportunity, while victors find opportunities in every problem.”

Saygın Çakır from Ford Otosan then gave an OEM view of “collision repair now and in the future”, before the day’s final presentation from Ayhan Dayoğlu, founder and strategy coach at Arkeon Consulting, who brought together key learning points, practical tips and knowhow for growing a repair business.

In wrapping up IBISConnect Turkey 2020, moderator Snook summarised the presented solutions for surviving and thriving moving forward and unveiled a free-for-delegates action checklist that he and Dayoğlu have developed to help businesses plan their way out of the current situation (contact [email protected] for more information).

Next up on the IBIS Worldwide calendar is the 20th anniversary IBISTV Global Summit on 19 November. Visit www.ibisworldwide.com for details or contact Suzie Scott ([email protected]) to book your delegate place or explore sponsorship opportunities.

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