AkzoNobel plans big reveals and surprises with Dave Kindig at SEMA 2024 in Vegas

A newly-designed indoor exhibit space, an outdoor exhibit space, twice daily autograph sessions with Dave Kindig, educational presentations, Carbeat® demonstrations ‒ and some exciting unveilings ‒ attendees are guaranteed entertainment, education and show-stopping vehicles with AkzoNobel at this year’s SEMA Show!

NASHVILLE, Tenn., October 21, 2024 — AkzoNobel (AKZA; AKZOY) —AkzoNobel, a leading provider of vehicle refinishing products, today announced its programming for the 2024 Specialty Equipment Market Association (SEMA) Show, and Dave Kindig, television star of MotorTrend Network’s Bitchin’ Rides show, now in its 11th season, and creator of custom car company, Kindig-it Design, will once again play a major role. SEMA takes place from Nov. 5 – Nov. 8, 2024, at the Las Vegas Convention Center. AkzoNobel will have a booth inside Central Hall (booth #22957), dedicated to its Modern Classikk and Sikkens brands, and its patented, state-of-the-art, digital body shop workflow control solution Carbeat®. AkzoNobel Acoat Selected service consultants will be on hand to meet with customers and provide Carbeat demonstrations each day of the show. In addition, AkzoNobel’s booth will feature this year’s Ridler Award winner, TwelveAir, built by Kindig-it Design and painted in Modern Classikk – Infrared. TwelveAir will be unveiled at 9:30am on day one of SEMA, immediately followed by a surprise unveiling. SEMA Live will be broadcasting from AkzoNobel’s booth during these unveilings so don’t miss it!

Outside Central Hall in the Silver Lot, AkzoNobel and Kindig-it Design share 2400 square feet of exhibit space (#81220), displaying several one-of-a-kind vehicles, including a 1959 Porsche painted in Modern Classikk – Under Slated; a 1963 VW Convertible Beetle painted in a new Modern Classikk color – Bering Sea Blue; and Kindig custom CF1 Cabriolets painted in Modern Classikk – Deep Freeze and a custom Sikkens mix we call British Racing Green.

SEMA is such a huge event for us, and we’re super excited for this year’s show,” says Jen Poliski, Marketing Communications Manager – North America, AkzoNobel Automotive & Specialty Coatings. “Our relationship with Dave Kindig continues to expand and provide a lot of excitement for us; and having the Ridler-Award-winning masterpiece TwelveAir in our booth this year is really the icing on the cake.”

Featured Vehicles

AkzoNobel will also have its paint featured on show cars throughout the massive event, including:

  • 1953 CF1 Cabriolet by Kindig-it Design painted with Modern Classikk – Deep Viridian
  • 1953 CF1 Cabriolet by Kindig-it Design painted with Modern Classikk – Quarterhorse Brown
  • 1958 Chevy Corvette by Kindig-it Design painted with Modern Classikk – Black Ice, No Strings White and Hellion
  • 1968 Dodge Coronet by Superior Quality Rides and Restoration painted with Sikkens Autobase Plus white with black trim
  • 1966 Ford Bronco by Jeremy Wessels painted with Sikkens

Industry Insights

On the educational front, AkzoNobel employees and customers will share industry insights and thought leadership regarding some of the most important topics affecting the collision repair industry today. On Tuesday, November 5, our own Tony Adams and Tim Ronak kick off with a Repairer Driven Educational session titled, “The Business of Processing a Total Loss: A Job Cost Approach.” On Wednesday, November 6, our customer Andrew Batenhorst of Pacific BMW presents, “The Benefits of Ceramic Coating for your Customer and your Collision Center.” And presenting Tuesday and Friday, customer Kena Dacus of Dacus Auto Body & Collision Repair presents, “How to Catch Talent and Keep it.”

We can’t wait for the show to begin. We will see you in Vegas!


About AkzoNobel:

Since 1792, we have been supplying the innovative paints and coatings that help to colour people’s lives and protect what matters most. Our world class portfolio of brands – including Sikkens, International, Dulux and Interpon – is trusted by customers around the globe. We are active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. AkzoNobel believes every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paint company that is dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together. For more information please visit www.akzonobel.com.

Vehicle Refinishes Media Relations
T +1 (248) 550-5916
Contact: Sue Jaszkowski
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Corporate Media Relations
T +1 (615) 239-3961
Contact: Abbey Reding
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