International promotion activities: the road to Autopromotec 2025

ICE-Agenzia’s support for the event has been defined as part of the trade fair promotion projects supported by MAECI. A record number of incoming operators are expected for business matching activities with Italian exhibitors.

A number of international missions are underway in strategic countries for the automotive aftermarket: the primary objective is the involvement of the entire aftermarket world and the stakeholders in the global mobility transition.

Initiatives are in full swing in connection with the strategic plan for international promotion in view of the upcoming edition of Autopromotec. These initiatives are driven by the concepts of internationality, technological transition and the central role of relationships. They consist of a series of missions to establish contact with specific foreign markets, supported by various projects aimed at the presence of international operators visiting the trade fair, the next edition of which is scheduled from 21 to 24 May 2025 at the Bologna Exhibition Centre.

In fact, since last spring, the organisers have initiated a series of promotional activities developed on a large scale, with the goal of achieving a new record of both hosted buyers for business matching with exhibitors and international decision makers and stakeholders to bring global visions and content into the trade fair.

Thanks to the contribution, now being fully defined, of the “Strategic Fund for Made in Italy” – MAECI and ICE-Agenzia, Autopromotec 2025 will boast the presence of a vast ecosystem of qualified operators from the most distant and high-potential markets, including: The United States and Mexico, countries from the Middle and Far East, Korea and Japan, India and Australia, as well as a special focus on the African continent.

Furthermore, thanks to their network of agents and representatives, relations with numerous foreign associations, and ties with other trade fairs in a co-promotional framework, the organisers are working to welcome additional groups of professional operators from numerous EU and Eastern European markets, the Caucasus region, and South America during the upcoming edition of the trade fair.

The aim is to offer the greatest number of business opportunities to exhibiting companies, but also to put buyers in touch with all the product innovations, which in many cases will be previewed at Autopromotec 2025, the first international showcase for numerous segments of the automotive aftermarket. Special attention will be paid to foreign associations, for which a calendar of events is being planned that will address the main topics and challenges of the sector.

Specific measures included in the promotional plan put in place since last spring include exploratory missions to Japan and Korea, followed by targeted actions in Germany. In addition, last autumn, the Autopromotec 2025 staff was present first in the United States as part of the SEMA Show and AAAPEX sector exhibitions, then in Poland, Turkey and Spain, through presentations and roadshows, which drew on the solid inter-associative relations already in place, to stimulate the presence of exhibitors and buyers, also thanks to continuous scouting actions in Spain and the UK.

At the end of this articulated promotional campaign, a series of press days will see the trade fair play a leading role in the main European countries and markets, involving France, Spain, the UK and the Nordic region, to further support the attraction of visiting international operators.

Over the years, Autopromotec has consistently strengthened its international vocation: at the last pre-Covid edition in 2019, 119 thousand professional operators, and over 21 thousand foreigners from 136 countries, visited Autopromotec. Figures that are expected to be confirmed or further adjusted in this forthcoming edition of the event.

Renzo Servadei CEO of Autopromotec states that: “internationalisation is one of the key aspects of our trade fair event. Indeed, exhibiting companies are strongly export-oriented: in some production sectors, export quotas reach and even exceed 90 % of turnover.

For Autopromotec, internationalisation means getting into the thick of the business, exchanging different points of view on our industry, sharing best practices and much more. For this reason, in order to better accommodate our colleagues and partners from abroad, in addition to B2B activities, a whole series of moments of cultural exchange have been planned to introduce our territory and the traditions of the Motor Valley, the cradle of our fair”.

Emanuele Vicentini, Global Branding and International Development Manager for Autopromotec adds: “The quantity and quality of the actions put in place highlight the commitment to further enhancing the event, the strength of which lies in the presence of leading brands and their technologies. The actual effectiveness of this integrated international promotion campaign is based on its inter-associative nature and on an extensive network of relationships in the automotive aftermarket sector throughout the world”.

About Autopromotec:

Autopromotec is an international exhibition for automotive equipment and aftermarket products that takes place every two years at the Bologna Exhibition Centre. Founded in 1965, the event is organised by Promotec, a services company owned by AIRP – Associazione Italiana Ricostruttori Pneumatici and AICA – Associazione Italiana Costruttori Autoattrezzature. Its unique formula is based on the specialisation, professionalism and quality of the exhibition, a true meeting point between manufacturers and users. The trade show – which includes over 580 product categories, covering all sub-sectors of the aftermarket – takes the form of a selection of specialised fairs, where visitors can easily plan personalised itineraries based on their professional interests. Through intensive promotional activities supported both at an institutional level and by trade associations, over the course of 29 editions Autopromotec has experienced a continued increase in international growth.

Press contacts:

Enrica Lazzarini
Communications Manager
Tel.: +39 370 3476096
E-mail: [email protected]

Chiara Casagrande
Communications Assistant
Tel.: + 39 340 8000227
E-mail: [email protected]

For general press enquiries please contact:

Simon Wait, Head of Editorial, IBIS Worldwide and bodyshop magazine
t: 01296 642836   m: 07936 902142   e: [email protected]

For future partnership enquiries please contact:

Suzie Scott, Head of Sales, IBIS Worldwide and bodyshop magazine
m: 07545 068455   e: [email protected]

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