PSA heads for Kenya

The PSA Group and URYSIA have signed a contract to assemble Peugeot brand vehicles in Kenya.

The assembly project will begin in June 2017 with an annual volume of over 1,000 units in order to meet the expectations of the Kenyan market. Production will start with the Peugeot 508, followed by the new Peugeot 3008 SUV.

The agreement is part of the strategic profitable growth plan, ‘Push to Pass’ and materialises the PSA Group’s ambition to develop internationally.

Uhuru Kenyatta, the President of Kenya, said, ‘Peugeot cars have always been renowned for resilience, durability and reliability. We are proud to welcome them back home’, in reference to the assembly of Peugeot cars from 1974 to 2002.

Jean-Christophe Quémard, executive vice-president, Africa-Middle East, PSA Group added, ‘This investment in Kenya is part of the long term strategy of the PSA Group to increase its sales in Africa and the Middle East, with the aim to sell a million vehicles in 2025. These local production capacities will serve the region’s markets and meet the expectations of our customers and the specific features of each country.’

URYSIA has been the importer and distributor for the Peugeot brand in Kenya since 2010.