Biochemist by the Universidad Autónoma de Madrid in the late 90s, he has multiple certifications such as ‘Exponential Innovation’ by Singularity University, ‘Artificial Intelligence Strategies for Business’ by MIT, ‘Hybrid Work by Stanford University’ and ‘Corporate Governance’ by Wharton School.

With more than 30 years of experience, he has collaborated in important companies such as PwC, Everis, Deloitte Consulting as Chief Innovation Officer and more recently in Coca-Cola FEMSA as Chief Growth & Digital Officer.

Bruno is an active speaker, writer with more than 200 published articles (Forbes, Expansión, Manufactura and others), and was a member of the editorial advisory board of Manufactura magazine of Grupo Expansión. One of his most recent media appearances was during the Forbes Forum: Education and labour competence, keys for Mexico to take advantage of AI.

He is currently managing director for Mexico and the United States of the consulting firm Inetum, a global company dedicated to advising companies to implement digital transformation processes.