Dan Friedman is the Vice President of North American Sales and Business Development for Entegral, whose responsibility includes driving market penetration of the company’s world-class software solutions.

Headquartered in Madison, Wisconsin, Entegral is a wholly owned subsidiary of Enterprise Mobility. Formed from a merger of industry innovators Cyncast Inc. and Performance Gateway, LLC, both acquired by Enterprise Mobility in 2007 and 2014, respectively. Entegral complements the value of Enterprise’s acclaimed Automated Rental Management System (ARMS®) by increasing efficiency throughout the claims process.

Enterprise Mobility operates a global network of diverse mobility solutions serving consumers, businesses and governments, including car rental, fleet management, flexible leasing, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions, as well as more than 9,500 fully staffed neighborhood and airport locations, including franchisee branches, in more than 90 countries and territories. The Enterprise Mobility portfolio includes one of the largest car rental companies in the world, as measured by revenue and fleet. In addition, Enterprise Mobility is the most comprehensive service provider and an investment-grade company in the U.S. car rental industry.

Friedman brings with him over 29 years of experience in replacement rental sales and marketing. As a leader in the Replacement & Leisure Division of Enterprise Mobility, Friedman was instrumental in growing some of the organisation’s largest and most strategic replacement rental partnerships. He is also deeply involved within important industry, community committees, and boards including previously serving on the Executive Committee of I-CAR. Friedman holds a B.A. degree from UCLA.