Dan Friedman is the Vice President of North American Sales and Business Development for Entegral, whose responsibility includes driving market penetration of the company’s world-class software solutions.

Headquartered in Madison, Wisconsin, Entegral is a wholly owned subsidiary of Enterprise Mobility. Formed from a merger of industry innovators Cyncast Inc. and Performance Gateway, LLC, both acquired by Enterprise Mobility in 2007 and 2014, respectively. Entegral complements the value of Enterprise’s acclaimed Automated Rental Management System (ARMS®) by increasing efficiency throughout the claims process.

Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of more than 2.4 million vehicles through an integrated network of over 9,500 fully staffed neighborhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.

Friedman brings with him over 30 years of experience in replacement rental sales and marketing. As a leader in the Replacement & Leisure Division of Enterprise Mobility, Friedman was instrumental in growing some of the organization’s largest and most strategic replacement rental partnerships. He is also deeply involved within important industry, community committees, and boards including previously serving on the Executive Committee of I-CAR. Friedman holds a B.A. degree from UCLA.