James has had a 15-year journey in the Collision Repair Industry, growing up in panel shops and intimately understanding operations from a young age. In his role with Sheen Panel Service, James has been pivotal in shaping the company’s strategic direction and overseeing daily operations of administration, finance, and marketing. James has spearheaded initiatives to align organisational goals with industry trends and technological changes, ensuring a forward-looking approach.

James has had first-hand experience navigating the challenges of finding suitable tradespeople and employing enough young Australians. These experiences have fuelled his commitment to combat the critical issues surrounding the availability of tradespeople.