With 25 years of experience in the automotive industry, José Manuel López is currently the Commercial Director at MSI. He has served as an Area Manager for Drive Planet and was responsible for Research and Forecasting at Marketing Systems. He has also been a professor at Nebrija University in a Commercial Management Course for the Automotive sector and has collaborated with ESADE in a Course for Automotive Business Management. Currently a professor in the Commercial Management and Marketing Program for Automotive at Faconauto University. He is an Associate Partner at 360 Business School. Additionally, he gives conferences and contributes to industry publications through articles and interviews.

José Manuel López holds a Bachelor’s degree in Business Administration from Villanueva University in Madrid, a Master’s degree in Commercial Management and Marketing from ESIC, and an MBA from the School of Industrial Organization (EOI).

He is also a member of the selection jury for the best fleet companies by AEGFA and serve on the Mobility Marketing Committee of the Spanish Marketing Association.