Keith Crerar is Repairify’s Chief Transformation Officer, with deep expertise in digital transformation and operational excellence across the global automotive industry. A proven change leader, he has led large-scale growth and modernization initiatives, including scaling ADESA U.S. vehicle sales from 300,000 to 1 million annually and guiding KAR Global’s transition to a digital marketplace. Known for pairing high expectations with genuine care, Keith builds high-performing teams and drives sustainable, customer-focused transformation.