In the bustling landscape of the Middle East and African Automotive Aftersales industry, a passionate advocate for process improvement and digitalization emerged in the form of Naseef Umar and his company, AutoSmart. Their impactful journey began with a recent triumph when their product- AutoSmart Audit secured the prestigious title of “Digital Product of the Year” at Automechanika Dubai 2023.

Naseef Umar, armed with a degree in Computer Engineering and a master’s graduate from the Technical University of Munich, Germany, embarked on his career at the forefront of the field operation department for the Toyota Distributor. Here, he took on the pivotal responsibility of evaluating the Mechanical and Bodyshops of Toyota, gaining invaluable insights into the inner workings of the industry.

Fueled by a vision for innovation, Naseef became the founding member of AutoSmart. In a remarkably short span, he and his dedicated team forged partnerships with major brands in the Middle East, including Abdul Latif Jameel Group, Ebrahim Khalil Kanoo Group, Aljabr, Mitsubishi Middle East Africa, and MG Middle East Africa.

Naseef’s unique focus on addressing unexplored pain points in the automotive industry, coupled with his expertise in field operations and digitalization, became the driving force behind AutoSmart’s success. Their revolutionary product, designed to audit the standards and processes of body shops and workshops, emerged as a game-changer. It not only garnered industry recognition but also played a pivotal role in helping customers save over 1.5 million Saudi Riyals annually.

But the story doesn’t end there. Naseef and his team expanded their impact beyond product innovation. They introduced a Learning Management System tailored for the Automotive industry, a KPI Management System, and the Fikra-Idea Management System, all of which found eager adoption among their diverse clientele.

In the dynamic world of automotive solutions, Naseef Umar’s journey with AutoSmart stands as a testament to the transformative power of passion, innovation, and a commitment to addressing industry challenges head-on.