Rodolfo Ortiz is the General Director of DAAYCO, a company situated in Mexico City, which specialises in the distribution of key brand equipment, tools, and products for auto collision workshops, heavy-duty machinery, and the wider automotive industry.

Rodolfo has garnered 20 years of experience in the automotive industry, with his career beginning at CLT (PPG), a manufacturer of windshields and windows for the automotive sector. In this role, he was responsible for the Original Equipment Manufacturer (OEM) area for cars and buses, focusing on new projects for assembly plants. Subsequently, he worked for AKZO NOBEL Mexico, managing automotive repainting sales for fleet operations, and providing independent consultation for collision workshops.

Rodolfo studied Business Administration at the University of Valle de Mexico, Lomas Verdes Campus.