UK the Kia to success

Kia sold more units in the UK than anywhere else as it achieved its highest share of the European market last year.

According to data from the European Automobile Manufacturers’ Association (ACEA), it’s European market share increased from 3.2% to 3.5% during the course of the year, although annual sales in Europe dropped by 17% to 416,715 units.

In the UK, sales reached 70,537 units, representing 17% of Kia’s European sales and positions the UK market as the best performing in the region.

Paul Philpott, president and CEO of Kia Motors UK, said: “2020 was one of the most challenging and unpredictable years for Kia UK. With the necessary government restrictions in place, we worked closely with our dealer partners to ensure we kept everyone as safe as possible whilst delivering the best possible results.

“Looking forward, we are as committed as ever in supporting our dealer network to get back on track and continue our journey launching seven new EVs between now and 2027.”