Rochelle Thielen, EVP, partnerships, HONK

As a leading executive in the APD emerging technology sector, Rochelle Thielen has focused on combining her career experience at information providers with cutting-edge start-up companies focused on bringing the automation tools necessary to shape the future of claims. As the past CEO of Estify, she drove ground-breaking innovation in the automation of OEM repair procedures and estimate transfer. Her current role on the executive team at HONK Technologies focuses on expanding the technology that currently powers a nationwide, completely automated and marketplace-driven approach to roadside and towing. HONK powers services for fleet, MSOs and leading insurance carriers such as Farmers Insurance.