Óscar Balcázar Guzmán has worked in market intelligence since leaving university and is currently GiPA’s director of the America region. GiPA is becoming a benchmark for the aftermarket automotive sector in the region.

With 16 years’ experience in the aftermarket business, Óscar works with the largest companies in the sector, including automobile manufacturers and makers of vehicle parts, tires and lubricants, as well as distributors.

He has been teaching market intelligence at ITESM CEM to students in their last semester for 17 years. In 2013, ITESM CEM awarded him the “Borrego de Oro” for his achievements as a teacher. For 4 years he was head of the academic relations committee of the Mexican Association of Market Intelligence and Public Opinion Agencies (AMAI).

Óscar has a doctorate in economics and administration from the University of Deusto, San Sebastián. He studied industrial and systems engineering at ITESM. He has two master’s degrees, one in business administration and the other in marketing, both from ITESM.