Audi Group’s 20:20 vision
- March 4, 2016
- Posted by: Alan Feldberg
- Category: Industry News
The Audi Group plans to launch more than 20 new or revised models and to continue its growth in 2016.
This year, Audi will maintain its high speed product initiative. With the new Audi Q2 for example, the company intends to conquer a new market segment and continue the success story of the Q family. At the same time, Audi is developing the key areas of electrification and digitisation. Investment of more than €3 billion is planned in 2016.
In Mexico, a completely new and ultra-modern plant will be opened. In addition, more than 1,200 experts in strategic areas for the future are to be recruited in Germany.
Despite what it deemed as ‘major challenges’, the Ingolstadt‑based company performed successfully last year and set a new record for unit sales: worldwide deliveries increased compared with 2014 by 3.6% to 1,803,246 vehicles.
As a result of the demand, the company achieved a new record revenue, posting a figure of €58.4 billion. Operating profit amounted to €4.8 billion and operating profit before special items of €5.1 billion was at the level of the previous year. Before the worldwide rollout of important models like the new Audi A4, the operating return on sales amounted to 8.3% despite the challenging conditions.