Bentley sales reach record high
- January 13, 2021
- Posted by: Louise Cooke
- Category: Industry News
Bentley achieved record sales in 2020 despite the impact of Covid-19.
It delivered 11,206 in 2020, an increase of two per cent over 2019, and the highest sales performance in any its 101 years.
TheAmericas region delivered 3,035 cars, an increase of four per cent on the corresponding figure for 2019, although the biggest growth was reserved for China, posting a sales increase of 48% to 2,880 cars. European sales fell 18% while sales in the UK decreased 22%.
These figures were achieved despite Bentley’s production being shutdown for seven weeks beginning in March, and running at a 50% output for a further nine weeks thereafter, as social distancing measures were introduced.
Adrian Hallmark, chairman and CEO, said: “Even though we anticipated greater sales before the pandemic struck, when you consider the level of restrictions around the world for the majority of the year, to achieve a record sales performance is a strong measure of our potential.
“As we look to the year ahead we remain cautiously optimistic as much remains uncertain. One thing that doesn’t is our commitment to progress, the first step of which is the launch of the Bentayga Hybrid. This is one of nine new models we will launch this year as we continue on our Beyond100 strategic path and our accelerated journey towards becoming a fully electrified car company by 2030.”