Lynk & Co explodes onto the scene
- November 30, 2017
- Posted by: Alan Feldberg
- Category: Industry News
A car you’ve probably never heard of has just become the fastest-selling vehicle in history. Lynk & Co, the connected and shareable mobility brand, received more than 6,000 orders for its 01 car in just two minutes and 17 seconds after opening its first online store.
With the planned three-day pre-sales event completely sold out in just 137 seconds, the Lynk & Co 01 has become the fastest selling car in the world.
Alain Visser, senior vice president, said, ‘We announced the birth of Lynk & Co almost exactly one year ago. Now, just 12 months later, we start sales of our connected and shareable 01 SUV in record fashion. Whether you choose to join online or in store, we promise a unique and enjoyable experience.
‘Online, it couldn’t be more simple, we have replicated the in-store experience and simplicity of choice with our unique ‘explorator’ carousel. Just stop on the car you like and subscribe online – it’s as simple as that, as Chinese customers have proven during our pre-sale event.
‘We are immensely proud at the speed and scale of our launch. We promised to disrupt and shake things up, and now, the journey really begins.’
Lynk & Co has abandoned the traditional automotive concept of base models, entry points and endless options lists. Inspired by the worlds of fashion and technology, trim levels and optional extras are replaced with a simple selection of fully equipped, one price collections.
Sales officially began on 28 November, with some 150 brand boutiques and stores across China. The first collections of Chinese specification 01 SUVs feature Volvo-derived petrol engines. When production for Europe commences, new electrified powertrains will feature as standard with more technology and connectivity functions also added. Prices in Europe will be higher than those of the first generation of collections revealed in China.
Alain added, ‘Online and in our stores, we take away the anxiety of ticking options boxes and the pressure of selecting the right specification. We want to break down the barriers to car ownership. No complicated combinations or decisions to make, and no negotiating. Our fixed price offering, subscription model, free connectivity and lifetime warranty take care of all the boring and complicated details, allowing the customer to focus on the fun stuff.’
At the core of the Lynk & Co brand is connectivity. Customers will find a range of connected technologies on offer in the vehicles, from a sharing function with the world’s first in-car share button, to wireless charging and a dedicated Lynk & Co app store – all aimed at making life easier on the move. Described as a ‘smartphone on wheels’, all models come with a large central touchscreen and telematics systems – always connected to the internet and the car’s own cloud.
Designed and engineered by an international team in Gothenburg, Sweden, Lynk & Co offer personalised services, an open API (Application Programming Interface – the first in automotive to be ‘open’), unrivalled connectivity, vehicle sharing, e-commerce, simple, subscription-based ownership, and the first dedicated app store for cars.