Marmalade supports learner drivers with new initiatives
- July 27, 2017
- Posted by: Alan Feldberg
- Category: Industry News
Leading telematics insurer Marmalade is the driving force behind the UK’s first ever Learner Driver Week and introduces an innovative, new insurance product.
A census carried out by Marmalade of more than 1,800 young and learner drivers has highlighted some worrying insights. Young people feel they receive inadequate support whilst learning to drive, that the process is too expensive and that it ultimately leaves them unprepared for a lifetime of driving.
As a result of the feedback from the census, Marmalade has also brought industry leaders on board to create Learner Driver Week. The purpose of the initiative is to voice the opinions of young drivers and encourage positive change to make driving as accessible, valuable and affordable as possible. Taking place from Monday 24th July 2017, Learner Driver Week will address the issues faced by people learning to drive, as well as sharing valuable resources to help learners, their parents and instructors.
As well as launching Learner Driver Week, it has also developed a new and innovative policy, New Driver Insurance (Family Car). The policy enables drivers to take out insurance on their parents’ car whist building up their own no claims discount. This is an affordable and flexible option that has not been available in the market before.
Crispin Moger, CEO at Marmalade, said, ‘Marmalade is founded upon the principle of championing young drivers, ensuring that they are given fair insurance policies based on driving ability rather than being hammered for their age. We’ve recently developed a unique new policy combining telematics and a clever app.’
‘Our census data serves to support exactly why we’ve expanded our policy offering and why we have launched the campaign – because at a time when young people are under pressure from A-level and university exams, their first jobs and the general stress of growing up – there are too many obstacles standing in the way of them picking up a life-changing skill.’
To find out more about Learner Driver Week or to enquire about becoming a partner, go to: www.learnerdriverweek.co.uk