Mike Monaghan, AutoMotivate

Mike is a recognised industry professional with over 40 years’ experience in the body repair and collision industry. Mike started as an apprentice motor engineer, became a multi-shop owner, and ultimately became the founder and CEO of the Motor Vehicle Repairers Association (MVRA). The MVRA was the leading representative of collision repairer networks, having a membership of over 3000 businesses in the UK.

In 1988, Mike was the first to create the most advanced and recognised standards for bodyshops in the UK. That standard became the benchmark for every collision shop for over 22 years and was the forerunner to the internationally recognized BS10125. His membership network was responsible for over £1.5bn in motor repair claims each year.

The success of MVRA enabled Mike to operate from a unique position in the industry, visiting over 20 countries globally studying the collision industry at all levels. This privileged position allowed Mike to work directly with some of the largest insurance companies, distribution and paint companies and motor manufacturers worldwide.

Mike has been a leading keynote speaker at many industry events such as bodyshopMagazine, ABP, NACE, SEMA, CIC and Verifacts conferences.

Mike now provides consulting and training support to organisations.