New hope for Vauxhall

Peter Hope has been appointed marketing director of Vauxhall Motors. He replaces Patrick Fourniol, who has been promoted to worldwide marketing director, Opel-Vauxhall.

Stephen Norman, managing director, Vauxhall Motors, said: “I am delighted to welcome Peter to his new role. He has played an invaluable part in the development of the British brand since 1903 in first-half 2018 and more recently the ‘Great BritPlan’ that is behind the current and further evolution in Vauxhall’s brand positioning, of which ‘New Rules Britannia’.

“I do wish Patrick every success with his well-deserved promotion. We are proud to have had his undivided support for nearly two years where he brought depth, intelligence and logic into sharp focus in the rather intuitive discipline of 360⁰ automotive marketing,” said Norman.