Service King introduces PRO model

Service King Collision Repair Centers has introduced what it claims as ‘the industry’s premier production operating model’.

The company, which has more than 300 repair centre across the US, has labelled the initiative PRO Model – The Premier Repair Operation. Customers and insurance partners can expect to begin seeing PRO Model and the enhanced PRO Vehicle Repair Process introduced across the Service King family of repair centers immediately. The entire organisation will be operating PRO Model by the end of 2018.

As part of the design and launch process, Service King enlisted the services of a leading global consulting firm to develop the framework and execute the launch of PRO Model in 24 states across the US.

‘The automotive industry is changing at a rapid pace,’ said Stu Crum, Service King chief operating officer. ‘Service King’s PRO Model positions our repair centers to consistently provide the industry’s most dependable repairs to all makes and models of vehicles on the road. We firmly believe introducing a best-in-class standard operating model promotes an environment that keeps Service King in sync with evolving vehicle manufacturer technology and our organization’s ongoing growth.’

PRO Model compliments the rapid rate of innovation, specifically related to vehicle technology, by introducing and elevating the universal repair process standards across Service King’s repair center roster.

‘We believe introducing a superior operating model sets a foundation for the future of Service King and our position within the industry,’ said Chris Abraham, Service King CEO. ‘PRO Model is the Service King family committing to our promise of superior customer service and our mission to be the collision repair operator of choice.’