Service takes to the airwaves

Service King Collision Repair Centers has announced the upcoming release of its latest advertising campaign with a new 30-second digital broadcast spot.

The piece, set to begin running in markets across the US in July, continues the company’s campaign messaging of ‘Trusted Collision Repair’ and features local Service King teammates. It will appear on several digital platforms and devices including Digital TV programming, YouTube and promoted social media posts.

The spot was filmed in a single day and on-site at Service King’s Malvern repair centre. Viewers are provided an up-close look at the intricacies of the collision repair process featuring a series of detailed shots of vehicles. The style aims to instil trust and transparency with customers in search of a superior repair provider.

Danny Briones, Service King senior director of advertising, said, ‘The repair cycle is something consumers rarely have the opportunity to witness. We take deep pride in the skill of our expert repair technicians and chose to use this opportunity to showcase their talent. The Service King experience is about providing our customers a best-in-class repair, and highlighting the intricacies of the repair process helps to illustrate just that.’