Giovanni Liccardo, a 49 years-old Neapolitan entrepreneur, marked his entry into the business world by founding the Lever Touch Group almost thirty years ago. His pioneering vision transformed the art of PDR (Paintless Dent Repair) – A paintless cold automotive repair method that restores cars to their original shape without invasive intervention – into a large-scale industrial process. Liccardo’s career began in the ranks of prestigious automotive companies, where he honed the technical skills that would become the backbone of Lever Touch. Since its beginnings, Liccardo has come a long way, transforming a single intuition into an entrepreneurial reality of international scope, with a consolidated presence in Italy and extended through branches in six countries: France, Spain, Germany, Argentina, Brazil and United States. The success of the Lever Touch Group is an emblematic example of how roots and know-how can influence and inspire innovation in the automotive sector.

“I have always dreamed of founding a modern, sustainable and inclusive company” Giovanni Liccardo proudly explains. “Today my dream is a solid reality established at European and global level.”