Graham Threlfall is a global collision-repair industry specialist with 30+ years’ experience supporting OEMs, insurers, MSOs, and bodyshops across the Middle East and international markets, bridging global best practice with the regional market realities.

In the Middle East, he has been directly involved in developing modern collision-repair capability, EV readiness, advanced materials repair, and performance improvement programmes aligned to regional insurer, OEM, and regulatory expectations.

Known for delivering practical, workshop-led transformation, Graham focuses on operational performance, EV and advanced repair readiness, and sustainable repair strategies. His insights are grounded in real projects, making his sessions highly relevant for leaders facing increasing vehicle complexity and margin pressure.