Tata Motors partners with what3words

Automotive manufacturer is bringing a new high-tech address navigation system to India – thanks to pioneering work by its UK research centre.

Tata Motors, India’s largest automobile manufacturer, has announced a partnership with UK innovative location technology company, what3words.

The partnership was a result of work by the Coventry-based innovation scouting team at the Tata Motors European Technical Centre (TMETC).

The partnership is a first for the Indian automotive industry enabling drivers to enter a what3words address by voice or text input, and then navigate to the location within three meters of the destination.

This technology is exceptionally beneficial in India where addresses are non-standard and complex network of roads make it difficult for last-mile navigation.

what3words is already available in 37 languages, however, the partnership with Tata Motors has enabled the company to broaden its dialects with a further the introduction of five native Indian languages: Hindi, Bengali, Tamil, Telugu and Marathi. 

Mayank Pareek, president – Passenger Vehicle Business Unit (PVBU), Tata Motors said: The three-word addressing will not only provide a more seamless navigation experience, but will also increase efficiency with drivers not spending a lot of time locating their destinations and reaching the precise location (within 3m of space) with minimum hassle and effort.”

Chris Sheldrick, what3words CEO and co-founder, said: “India has a rapidly growing economy, but like many other countries, it still suffers from the big three infrastructural challenges – the unbanked, the unconnected and the unaddressed.

“Our partnership with Tata Motors will begin to change this, as together, our impact will expand across humanitarian, travel, e-commerce – and of course automobile industries.

“With us based in London and Tata Motors having its innovation centre in Coventry, it made it very easy to work together.”